Catharina Fischer is one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism. Before she was Head of Social Media at the German National Tourist Board (GNTB) she was in various marketing positions in the tourism industry. At the GNTB she implemented the international Social Media Strategy in over 12 markets & created in 2013 the first international influencer campaign for Germany. Since 2015 she is working for the consulting network Tourismuszukunft. Here she supports destinations, hotels and tour operators mainly in DACH countries with their digital marketing. In 2016 she initiated the industry think tank ‘Change4Destination’ who is dealing with the question of the 'future of public destination marketing'. The think tank white paper became a must-read in the German speaking markets. Furthermore she created the VideoSummit – the leading conference for video in tourism with top videographers and video bloggers from all over the world.
Leonard Kim is a marketer who wins a lot of awards despite being a self-described expert at failing. But failing can’t be the only thing he is good at since book publishers like McGraw-Hill Business, companies like Cisco Systems, Keck Medicine of USC and Salesforce, universities like USC and UCI, large media publications like Forbes, CMO, Fast Company, Fortune, Adweek, Entrepreneur, and hundreds of others, and more than 500,000 followers think otherwise.
Leonard’s story began in 2010. He stopped paying his electricity bill for six months, had to shower in the dark, then was served an eviction notice. He thought he would spend the rest of his days living under a bridge until he called his mother who then called his grandmother, about how Leonard was about to be homeless. Surprisingly his grandmother took him back in (even though she originally disowned him when he was 16). By the end of 2011, he was so fed up with constantly failing year after year, that he wanted to end it all. Luckily for us, that didn’t happen.
One thing Leonard does extremely well is within the niches of marketing people and professional development, most commonly referred to as personal branding. He holds workshops at companies, speaks at conferences, works hands-on with executives and entrepreneurs who run 8 figure+ businesses, provides consulting and teaches his craft through online courses. Leonard also coauthored a book with his business partner at InfluenceTree, Ryan Foland, called Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success and runs a weekly radio show called Grow Your Influence Tree, where he does free personal brand consulting live on the air.
Rachel is a luxury brand influencer marketing and social media specialist, who has developed and managed successful campaigns for leading luxury brands including Cartier, Breitling, Estee Lauder etc.. Rachel has considerable experience in luxury digital communication strategy, having joined the Richemont Group in 2010, where she stayed for 5 years, working in both London & Paris to drive forward digital PR across all brands within the Richemont group.
Today Rachel Heads the Social Media & Influencer Marketing division at Matter of Form, an international digital branding and innovation agency, who have an unrivalled strategic understanding of the value of Social Media to the future of business success
Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing. As a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others, he continues to grow and share his knowledge.
Shane is an active member of Sacramento startup culture, donating time and resources to help young companies build a optimize their business from napkin sketch to revenue. He is a regular at hackathons and startup events, mentoring and guiding other entrepreneurs.